One factor driving the shortage, per the ATA, is the growing trend toward ecommerce; as more and more shoppers purchase from websites rather than bricks-and-mortar stores, even retail giants such as Amazon and Walmart are struggling to get packages to consumers on time.
Kearney, whose company is a leading designer and manufacturer of virtual simulators for driver training (among other applications), adds: “Longer term, I think we need a redefinition of the nature — and rewards — of the truck-driving profession itself.”
At the moment, Kearney notes, the industry is operating at very close to the limits of its current capacity. According to Transplace, a freight management firm, 99% of trucks nationwide are in use, up from 92% less than three years ago, and trucking companies have increased rates by 6% to 10% in the contracts being signed with shippers over the past year. In response, retailers raised shelf prices modestly in the spring but pulled back after Walmart failed to follow suit. It’s widely expected, however, that retailers will begin to pass higher freight costs on to shoppers later this year.
While the purpose of the ELD is to ensure a better rested and safer driver corps, it’s bringing about some cutbacks in drivers’ accustomed hours, and hence their pay. It’s also being blamed — rightly or wrongly — for a whole host of shipping issues, including delays in unloading ocean carriers at U.S. ports.
For some industry observers, this sort of finger-pointing obscures what they consider to be a core issue, which is that rather than resisting new technologies (including the ELD), the trucking industry should rush to embrace them. Many carriers are working with the new systems to increase predictability and efficiency for drivers. Another issue that tends to be obscured by pro- or anti-technology discussions is the rather basic one of money. Some owner-operators, in fact, deny that there really is a driver shortage, maintaining that the real issue is one of labor: if you want more and better drivers, pay them more.
Per Kearney, what’s needed is to redefine the profession. Once shippers, supply chain managers, freight yards, and the other components of the system adopt the kind of efficiency that the ELD is forcing on drivers, the modern truck will be understood as what it is: a high-tech environment operated by people who are part of a time-sensitive, high-tech infrastructure, and who are treated and compensated as such.